Archive for the ‘Other’ Category

Epic Facebook Fail

24/08/2010 2 comments

I just love managing my wife’s facebook profile 🙂

facebook epic fail

facebook epic fail

Sponsored by our gym The TOUGH Spot


New Website for the Fitness Industry in Australia

Taco Fleur, the co owner of Executive Results and The TOUGH Spot is soon launching a new website for the Fitness Industry in Australia. The website is created to fill a gap in the fitness industry, it is to be a website that really truly cares about the little guys who try and make it in the fitness industry, those that provide a personalized service, those that provide different services, those that revolutionize the industry with new ideas, those that need a place like this…

His own experience

Taco Fleur who has over 16 years online and offline marketing experience, and also the CEO of said:

“When we opened our gym in West End Brisbane ‘The TOUGH Spot’ we poured our heart and soul into the place, we had great expectations for our opening day, we worked so hard for opening day, to make it the best it can be for the people coming.”

“We had a unique day planned, full of fun filled challenges, information, demo’s, prizes and much more. The marketing we did was several months of facebook advertising, building up a following, flyers distribution, press releases, online advertising, email campaigns etc.”

“Some of the challenges I faced were; no one was interested in picking up on the PR no matter how interesting it was, or how professional it was written. And ‘no’ paying $300 to release the PR through a PR Website does not guarantee it’s picked up either, in fact I tried this more than once with several different businesses, several different authors etc.”

“Even though the story was great ‘3 Month Weight Loss Challenge’ etc. the radio stations weren’t interested because they already had huge advertisers like Fitness First, Goodlife onboard and did not want to upset them.”

“Local websites that you would expect to promote local events ‘like the opening of your new business’, would not list the event because it wasn’t classed as an event.”

“No one wanted to give access to their mailing list, not even for money, most didn’t even reply to requests, even though I know they do sell space on their mail outs.”

“The fact of the matter is, if you don’t have money (lots of it) to throw at it and already being connected in the right place, you are not going to get the attention for your event no matter what you do.”

“Besides the experience with our opening, we also came across other problems with advertising our Caveman Training programs for example; ‘it’s not accredited’, ‘we can’t promote it’, ‘we never heard of it’, ‘too dangerous’ and so on. I was fed up with being told what can be done and what can’t be done. “

Some of the solutions the new website will offer are

–          Low cost advertising to a targeted market, i.e. those interested in fitness

–          Promoting your events

–          Promoting your services

–          Mail outs

–          Provide help through online discussions, for example; how to promote your new business

–          Promote workshops and certifications

–          Find host facilities for your workshops and certifications

–          Find a job in the fitness industry

–          Post your job openings

–          Find businesses in the health industry

–          Find a personal trainer

–          Find a boot camp

–          Free web based email

–          Online Personal Trainer profiles

–          Promote your articles, become recognized in the industry

–          Generate leads

–          A place for fitness related journalists to pick up on a story

Besides the new Fitness Industry Australia website, Taco Fleur is also about to launch other sites like “Boot Camps in Australia” which allows you to find a boot camp throughout Australia, “Personal Trainer Hong Kong” which is devoted to promoting personal trainers in Hong Kong.

Owner of Fitness Industry Australia – here to help

Taco Fleur

Categories: Other, Personal Training

What to do when you are bored at work…..

06/02/2010 1 comment

I got this email the other day, it made me laugh so I had to share it!

  1. Kill a few flies
  2. Put them in the sun to dry for an hour
  3. Once they are dry, pick a pencil and paper… then let your  imagination flow.

Here are a few examples…

Makes me wonder, though: where does someone work that there are this many flies?

– Probably Australia!

Have fun – Anna from Executive Results

Categories: Fun Tags: , , ,

Bringing Back The Old Style Of Training Into The Mainstream

Executive Results a Brisbane based fitness business is bringing back the old style of training (grunting and moaning) into the mainstream. The good old sandbags will be pulled out of the closet, huge tractor tyres will finally become useful, the sledgehammer will no longer just be used for destruction work (breaking down doors for example), but also for construction, construction of muscles that is!

Executive Results has been in business since the year 2004 and has been one of the forerunners when it comes to seriously hardcore training in their Boot Camps. In 2009 the business created microfitness® and organised for Scott Ramsdell to fly over from the United States and provide a certification for trainers in Caveman Training. Since the certification some serious athletes have been created through hard work, sweating, commitment and sometimes letting out a bit of chunder.

2010 brings more exciting news, as we’re opening the doors to ‘The TOUGH Spot’ in Stafford Brisbane, a training centre where noise and hard work is expected. The equipment list includes things like; slosh pipes, tyres, ropes, sand bags, logs, barrels plus lots of other non- traditional equipment, and let’s not forget to mention Gas Masks, yes gas masks, apparently they seem to mimic some of the effects of high altitude training and help condition your lungs.

Some of the other exciting stuff we will experiment with is the use of ice baths or cold room, the cold is to assist with recovery of the muscles after a serious workout and help prevent Rhabdomyolysis. We are currently running a trial to see if a cold bath before exercise improves performance.

We have partnered with another successful business in Brisbane of which the owner is also a certified Caveman Training Instructor and has a similar style of hard training, besides the partnership, we’re also looking to rent space out to other trainers around Brisbane who have always been looking to rent space where they can be themselves, not hold back, push their clients to their maximum ability and make noise. Besides now running a training centre in Brisbane both businesses will dominate Brisbane with Boot Camp locations all over the place, for example; Eatons Hill, North Lakes, Bridgeman Downs, Stafford, Mitchelton, CBD, Clayfield and a few more to be added during the year.

In the middle of the year we’ve organised a 7 day seminar/workout/holiday in Phuket which is going to be the best seminar of 2010 with a unique format that allows the participants to learn, demonstrate and experience everything they are taught! Participants are taught new training techniques by the best in the business (Scott Ramsdell, Anna Junghans and an Old School Thai Trainer). The participants will also learn how to make equipment that can be used in workouts. The workouts will be tough and smash every participant involved, this seminar is not for the weak. There will also be some survivor style surprises that will keep everyone guessing.

To find out more visit or and we are also on facebook under “Anna Junghans”, don’t forget to check out our crazy videos on

Boot Camp – Booty Camp

The bastardization of Boot Camp

These day’s everyone runs a Boot Camp just because it’s cool and allows the participants to say “Yeah, I do Boot Camp twice a week!”.

But what’s really happening is the bastardization of “Boot Camp”; let’s have a look at the definition of “Fitness Boot Camp”.

Fitness Boot Camps are designed to push people a little bit further than they would normally push themselves in the gym alone and are based on the military style of training.

In a Military Boot Camp Recruits are subjected to rigorous physical training, both to prepare for the demands of combat and to weed out the less able or insufficiently motivated. This also builds morale and provides a sense of accomplishment for the remaining recruits who have met the physical requirements.

We run Real Fitness Boot Camps and proof of that was recently confirmed again when we had someone join who was interested in a Boot Camp that pushes people and produces results, the person even enquired about our Caveman Training (which is even harder than our Boot Camps) but decided to settle for our Fitness Boot Camp where we don’t do push ups on our knees. 4 sessions later we got an email saying “Thanks, but no thanks” obviously we had to investigate what the reason was as we do everything in our power to keep recruits participating in the program when it gets a little tough.

After a little pushing we got the reason, and it was that this person was not really looking for results, and not at ease with being out of the comfort zone, she was more interested in a chat session with coffee breaks. She decided to join Booty Camp in South Bank. Nothing wrong with that choice, as she’ll come back when she requires real results, as for Booty Camp, I question why call it “Boot Camp” when you provide a woman’s only group fitness session, where there is no pushing, lot’s of chatting, no real challenges. I do understand that Booty Camp (Boot Camp) is just a marketing ploy, but that doesn’t stop me from whining about it 😉

Categories: Boot Camps, Other

Problems Running

I’d say that most problems with running are caused by improper technique, landing incorrectly and pushing off incorrectly, it takes quite a while to get the hang of running properly, thinking about how to land your next step, rolling it and pushing off front of the foot. Secondly, the movement of the arms, you can swing your arms so that your going against the natural movement of the body, this will hold you back and waste energy, with proper arms swimming technique you gain more speed, here is a good article on the arm action when running.

Of course you also need some good foot wear when running; I’d always sworn that I’d never wear Brooks shoes, mainly because they used to look so cheap. Well I’m now 36 and don’t really give a crap how I look as long as I’m comfortable, and guess what – I’m wearing Brooks shoes now! I can’t talk about their whole shoe collection but I know the ones I just bought are seriously good, they feel like they were made for me!

Here is a nice video on proper form for running, biomechanics of running, here is a video on how to choose a running shoe.

The Rise of Serious Fitness

These days just about anyone calls themselves a personal trainer, and to tell you the truth, with the low standards of certifications you can’t really blame the trainers. It looks like the industry is diluting its focus on requiring certificates/accreditations for just about everything that’s done these days, making more money on many things; Boot Camps, Boxing etc. etc. If the focus would be more on creating a good Trainer from the get go, a Trainer that knows how to correct form and technique, how to speak to their clients, a Trainer that’s able to get into the mind of the client and being able to lead groups. A good Trainer like that will also be good at Boot Camps, Boxing, Group Training, Personal Training etc.

I’d say 80% if not more of today’s trainers are nothing more than an excuse for a client to show up, talk to and move the chit chat muscles without breaking a sweat. Trainers are too scared to push their clients a little harder.

Before I go any further, a little about myself; I class myself as an entrepreneur/analyst and although I passed the Caveman Training Certification I’m not a Personal Trainer myself, and I don’t class myself as one, I do however run a successful health and fitness business for over 5 years, and see trainers and clients from a bird’s eye view, and the above is my opinion based on what I see when watching videos, assessing competitors, watching other trainers in the park, watching trainers in the gym when I work out non-stop.

For years as a business we’ve been choosing quality over money and training our clients harder than the average trainer would, we’ve chosen to refund people their money if they are not the right fit for the training group, we push people till they puke.

This year we’ve made the decision to go one step further and create the toughest training centre in Brisbane called The TOUGHSPOT, this gym will provide some of the hardest hardcore training methods you can find, and they will make you scream, grunt, sweat and puke! Although we will have some of the traditional equipment, the majority will be non traditional like; sledge hammers, tyres, slosh pipes, kegs, pull up rings, gas masks (ooh yes, just wait and see what we can do with that), ropes etc. etc.

I believe you can only create athletes if you push people further than they THINK they can go, keep them working non-stop and keep their bodies guessing as to what comes next or for how long! This is The Rise of Serious Training. Happy Training – Get Smashed!

PS. We’re looking for some more like minded trainers, they are hard to find!