Archive for November, 2010

What is Corporate Fitness and Corporate Health?

  You might hear these two buzz words “Corporate Fitness” and “Corporate Health” a lot lately, but do you know what they really mean? What is Corporate Fitness exactly, and more importantly, what does it do for you?


Corporate Fitness means the service a health and fitness company provides to the staff of a corporate entity, and is usually group fitness like; boot camp, boxing, kickboxing, or any other type of exercise that is safe and acceptable for a corporate environment. All participants are from one and the same work place and sometimes corporate fitness describes one on one Personal Training. However, due to the savings when working in a group environment Group Fitness is much more popular.

Corporate Health usually includes Corporate Fitness plus other services that improve the general well-being and health of the staff, such as; health assessments, team building, nutritional advice and more, it is a program that approaches the health and well-being of the staff as a whole and not just the fitness part of it.

The benefits of implementing a corporate wellness program for a Corporate entity is plentiful, but some of the benefits are;

  • improved corporate image
  • financial benefits for the company
  • health benefits for the staff


To be more detailed, let’s take the financial benefits for a company, what are they? A corporate Health Program improves staff productivity because the staff is; more alert, staff works better together due to team building exercises, reduced absenteeism and sick leave, increased motivation, increased energy levels, reduction in smoking, just to name a few.


The benefits for the staff are just as great, if not greater, let’s name a few; reduced blood pressure, reduced cholesterol levels, reduced obesity, better posture, decreased stress levels, reduced coronary problems, and each and everyone of those on it’s own is worth implementing or participating in a Corporate Health Program as it could mean that you are around for much longer.


And last but not least, the biggest benefit of corporate fitness or health program is reduced staff turn over, staff turn over is a major cost to a company, it is estimated that costs approximately 40% of the first years salary of the employee.

Furthermore a report by the World Health Organisation has identified physical inactivity as “a global public health problem”. It affects the quality of life of not only individuals and their families but also results in a national loss of income and rapidly increasing costs for employers.

The World Economic Forum in 2008 noted that 60% of deaths worldwide in 2005 could be attributed to non-communicable diseases including:

  • heart disease
  • stroke
  • cancer
  • chronic respiratory diseases
  • diabetes

This figure was projected to increase to 77% by 2015. The report stated, “There is strong scientific evidence that healthy diet and adequate physical activity … play an important role in the prevention of these diseases. Furthermore … approximately 80% of heart disease, stroke, type 2 diabetes and 40% of cancers can be prevented…”

Most people spend a significant proportion of their time at work so it is an ideal place to promote increased physical fitness and it also provides an opportunity for employees to encourage each other to make positive lifestyle changes.

Now nearly nearing the year 2011 and with numbers still increasing it is time to act, not only to reap the financial benefits, but more for the health benefits and general improvement of life. It is time to act, contact a company in your area now, all you have to do is go to Google and type in “Corporate Health [plus the area you operate in]” for example “Corporate Health Brisbane” or “Corporate Fitness Brisbane” and hundreds of options should pop up for you. In recent years Boot Camps have become very popular with Corporate Fitness, to find a boot camp near you, just go to Google and type “Corporate Boot Camp Brisbane” replace Brisbane with your own location.

Categories: Boot Camps